Taxi cabs are largely used as an advertising medium by the advertisers in many countries including Australia. Taxi advertising is an excellent option to convey your messages to the majority of a country. Inside as well as the outside of taxi cab you will find enough space to give advertisements to launch a new brand or promote your new products or services. This advertising option is profitable for both – the taxi owners and the advertisers. Because the taxi owners can also earn some extra money by making a contract with the advertiser of a certain brand or firm.
Out of all the taxis cabs hackney cabs are more preferable for taxi advertisements in the Australia. In this case the cab is entirely covered by the digital wraps or images in such a manner that the ad does not go unnoticed by any trespasser. It is a very eye catchy medium of Perth airport parking and expensive too. Advertisers use this option when they are ready to spend enough money to promote the services they offer. Apart from this hackney cab option, there are other modes of advertising available too for the advertisers to attract the attention of clients inside the taxi.
You might see that some companies are using even floor mats of a taxi cub to give advertisements. If those companies give ads outside the cab by using digital wraps then sometimes using the floor mats does not cost anything separately. However, it depends on the taxi owners what kind of package he is likely to offer the advertisers. Because in many cases it is also noticed that the advertisers using the floor space to give ads are charged separately for the same. On the contrary, an option of giving the graphics on any side of the taxi cab is also available. Therefore, those having very limited budget for taxi advertising in Perth can avail this option too.